I’ve had the pleasure of working with my brother for the past 14 years, and look forward to many more years to come!

As well as seeing to the administrative side of things, I edit all the French communication tools that leave the agency. You need to have a good eye for detail and lots of concentration! Everyone at the agency has heard me say one day or another, “Has it been edited?” It’s my catchphrase! And all our work in English is gone over with a fine tooth comb too.

After graduating from Quebec City’s Conservatory of Music in 1990, I began my career far from home in New Brunswick working as a host for a French-language community radio station in Grand Falls. I stayed there for two years—and learned a lot—before returning to my home province to work for a private radio station in Victoriaville. In 1996 I helped my brother, Jean-François, launch the ad agency Gauthier Larouche, and from 1997 to November 2006, I worked as a project manager and editor at Côté Larouche.

Since then I have been tackling new challenges at jfLarouche, Ad agency.