jfLarouche worked on Phase 2 of the “Je touche du bois!” awareness campaign with Coalition BOIS Québec.

Launched throughout Québec’s regions on March 18, 2010, the campaign showcased 14 local private sector entrepreneurs joining forces to promote the use of wood in nonresidential construction projects. The campaign was rolled out in local weekly newspapers in March and April.

In addition to handling creative work for the campaign, jfLarouche drew up the media plan and produced the advertisements. You can see the ads featuring the 14 regional spokespersons for yourself at www.coalitionbois.org in the “Je touche du bois” section.

The first phase of this provincewide campaign was launched in September 2009.